The Village of
Baytowne Wharf, a 28-acre mini-resort within a resort, located
in the heart of Sandestin Golf and Beach Resort, is
Intrawest’s newest venture and first “warm weather” property.
Intrawest had a
very clear idea of the overall “look and feel” they wanted for
the signage. Baytowne Wharf, to be sure, isn’t your typical
commercial development. The signage plays a very important
role in the creation of the ambiance and whole resort
experience. Their signage criteria states “Imaginative use of
materials is encouraged” and their signage objective states,
“A successful signage program involves a series of signs that
enhance the architecture, excite the guests and most
importantly, communicate the specialty of each business”.